Academic podcasting has exploded over the last decade, allowing scholars to broaden their research's accessibility, enliven public conversations, and reshape what higher education means today. How to Start an Academic Podcast is a self-paced, online course that helps you go from a great idea to a published show. Whether you're a professor building your public intellectual profile, a graduate student developing skills for diverse career paths, a librarian or research center director forging connections across institutions, or a department chair broadening your faculty's impact, this course can help. Join us to learn the technical, marketing, narrative, and community skills you need to get your academic podcast off the ground.


  • 1

    Welcome to the course!

    • How to Take This Course

  • 2

    Module 1: Planning Your Show

    • What Makes a Great Pitch

    • Identifying Your Audience

  • 3

    Module 2: Getting Started

    • Choosing a Format and Schedule

    • Money, Money, Money

  • 4

    Module 3: People

    • Finding Collaborators

    • Podcasting Communities

  • 5

    Module 4: Tools of the Trade

    • Equipment

    • Hosting and Distribution Channels

  • 6

    Module 5: Guests

    • Researching and Booking Guests

    • Onboarding Guests

  • 7

    Module 6: Episodes

    • How to Get Great Tape

    • Interviewing Skills

  • 8

    Module 7: Accessibility

    • Transcripts

    • Metadata

  • 9

    Module 8: Promotion

    • Show Notes

    • Social Media

  • 10

    Final Notes

    • Resources

Course format

  • When you enroll, you get immediate access to all course materials.

  • Each lesson has a video, written transcript, and slide deck that explain key podcasting elements and take you through how to implement the material to create your own show.

  • You can work through the lessons at your own pace, in whichever order you prefer.

Dr. Cathy Hannabach

Course intructor

Hi I'm Dr. Cathy Hannabach, the creator and host of Imagine Otherwise, the show featuring the artists, activists, and academics who are building more just worlds. Over the 5 years I've produced my show, I've fielded hundreds of questions from show fans and colleagues about what makes an academic podcast like Imagine Otherwise so successful. A lot of you have also asked me why these kinds of podcasts are playing such a powerful role in remaking the academy today. This course is my answer to many of these questions and more. Although there are some great podcasting resources out there, almost none of them address the unique goals, careers, and resources of academics. Furthermore, most of them are geared toward either businesses seeking marketing opportunities or journalists wanting to make the jump to audio content. These are both fine reasons to make a podcast, but they're not usually the ones guiding interdisciplinary scholars. I designed this course specifically for scholars within and beyond the academy who want to create a kick-ass show. Come join me!
Cathy Hannabach wearing a grey shirt and purple glasses, sitting in front of a laptop, resting her chin on her hand and smiling

Frequently Asked Questions

  • When is the enrollment period for the course?

    The course is always open for enrollment. You can join any time.

  • How do I access the course materials?

    The course is hosted on the educational platform Thinkific (the platform you're currently using to read this). To access course materials after you enroll, log into your Thinkific account and navigate to the course page.

  • How long do I have access to course materials?

    You always have 24/7 access to course materials. You do not lose access after a period of time.

  • Are there graded assignments?

    The course is entirely self-paced and self-administered so no there are no graded assignments. Upon enrolling you get immediate access to all course lessons so you can work through them with the order and pace that makes the most sense for your needs.

  • Can I get a certificate of completion?

    Yep! When you complete all the lessons, you can download a customized completion certificate with your name, date of completion, and the title of the course.

Learn the skills you need to get your show off the ground